Why this works
Knowledge you never apply isn't knowledge — it's just something you once watched.
Most people who set out to learn AI end up with a folder of half-finished tutorials and the quiet feeling that everyone else figured it out. That isn't a discipline problem. It's a format problem. Watching someone else use a tool builds recognition, not skill — and recognition disappears the moment a real brief, a real deadline, and a real client are in front of you.
This programme is built the opposite way round. You learn a tool in the morning and use it on your own live project the same day. The work is uncomfortable early and then, somewhere around the second week, it isn't — because you've done it enough times that it belongs to you.
You leave with work, not notes
A finished reel or a working growth playbook — something you can show, not a certificate that says you attended.
Someone is watching your progress
Small cohorts mean an instructor knows your name, your project, and exactly where you're stuck. Nobody quietly falls behind.
You fail here, not in front of a client
Every mistake happens on a practice brief with someone beside you — which is the only affordable place to make it.
The overwhelm ends
New tools arrive every week. You stop chasing them once you own the underlying workflow, and you decide what's worth your attention.
Your work opens the door
Top performers are introduced to local studios hiring right now — on the strength of what they built, not a resume line.
You stop feeling behind
The gap between people who use AI and people who mean to isn't talent. It's thirty days of doing the work.
Three tracks, one studio
Three tracks under one programme. Same live, project-based format across all three — the difference is scope and duration. The combined track isn't the two tracks stacked back to back; shared fundamentals run once, and the days saved go straight back into project time.
Content & Branding
- AI-assisted scripting, storyboarding & shot-listing
- Live shoot training — camera, lighting, sound & directing, hands-on
- Full shoot day — your own brief filmed end to end with crew roles
- Generative video, style-transfer & auto rough-cut workflows
- AI voice, music, sound design & colour finishing
- Brand identity, content pillars & multi-platform packaging
- Portfolio reel by day 21
Digital
- AI-assisted market, competitor & audience research
- Positioning, offer & messaging architecture
- Copy & creative production at scale, with variant testing
- Funnel architecture, campaign setup & conversion tracking
- Automation workflows & live reporting dashboards
- AI-assisted analytics, optimization & scale decisions
- Growth playbook by day 21
Full Stack
- Everything in Content & Branding, plus everything in Digital
- Full live shoot training and shoot day retained in full
- Shared foundations taught once (days 1–3), not duplicated
- Overlapping modules — creative production, analytics — merged rather than repeated
- Two live projects: one content/branding, one digital
- Cross-review — how the content and digital deliverables tie together
- Portfolio reel and growth playbook by day 30
Curriculum — day by day
Every day is a working day: a tool or technique in the first half, applied to your own live brief in the second. Nothing is taught that isn't used the same week. Below is the complete day-by-day plan for each track.
Content & Branding
Track 01 · 21 days · 5 days on set| Day | Focus | What you do |
|---|---|---|
| Phase 1 · Foundations — days 1–3 | ||
| 01 | AI content landscape & studio stack | Map the current tool landscape and set up your working stack. Where AI genuinely helps in production — and where it still costs more time than it saves. |
| 02 | Prompting for creative work | Prompt systems for image, video and text. Build your own reusable prompt library instead of starting from a blank box every time. |
| 03 | Concept development & ideation | Interrogating a client brief, generating and pressure-testing concepts, setting visual direction. Your live project brief is issued today. |
| Phase 2 · Pre-production — days 4–6 | ||
| 04 | Scripting & story structure | Hooks, beats and retention curves. AI-assisted drafting and rewriting — and the editorial judgement to know which draft is actually better. |
| 05 | Storyboarding & shot-listing | Generative storyboards, shot lists and coverage planning. Translating a script into something a crew can actually shoot. |
| 06 | Look development & shoot planning | Mood boards, references and look dev. Call sheets, location and prop planning, scheduling and budget for your own shoot. |
| Phase 3 · Live shoot training — days 7–11 · on set | ||
| 07 | Camera on set | Hands-on with studio bodies and lenses. Exposure, focal length, framing and camera movement — shot, reviewed and reshot the same day. |
| 08 | Lighting for content | Three-point, natural and mixed sources. Building looks for product, interview and lifestyle setups; shaping, diffusing and controlling spill. |
| 09 | Sound on set | Lav, boom and shotgun mics; room treatment, levels and monitoring. Why most amateur video is recognisable by its audio, not its picture. |
| 10 | Directing & working with talent | Blocking, performance direction and getting a usable take. Self-shooting technique and multi-camera setups for small crews. |
| 11 | Full shoot day | Your own brief, filmed end to end. Real crew roles rotated across the cohort — you direct, you shoot, you assist, you record sound. |
| Phase 4 · Post-production — days 12–15 | ||
| 12 | AI-assisted rough cut | Auto-transcription, text-based editing and selects. Getting to a watchable assembly in hours rather than days. |
| 13 | Generative video & cleanup | Extending shots, background work, object removal and style transfer — used as a repair and enhancement tool, not a gimmick. |
| 14 | Voice, music & sound design | AI voice and dubbing, score selection and generation, sound design and a clean final mix. |
| 15 | Colour & finishing | Grading, LUTs and matching shots across a sequence. Export specs and deliverable formats for each platform. |
| Phase 5 · Branding & packaging — days 16–18 | ||
| 16 | Brand identity fundamentals | Logo systems, type and palette. AI-assisted asset generation with the design judgement to direct it rather than accept the first output. |
| 17 | Brand voice & content pillars | Tone guides, content pillars and repeatable series formats — the difference between posting and building a body of work. |
| 18 | Multi-platform packaging | Reels, Shorts and long-form cuts from one shoot. Thumbnail systems, titles and hooks that survive a crowded feed. |
| Phase 6 · Delivery & portfolio — days 19–21 | ||
| 19 | Client feedback & revisions | A real notes round on your work. Interpreting feedback, versioning, and defending a choice when it's the right one. |
| 20 | Final polish, QC & handover | Quality control pass, deliverable packaging and clean handover — the part most portfolios quietly skip. |
| 21 | Presentation & portfolio reel | Client-style pitch of your finished work, portfolio reel assembly, and graduation review. Placement-track candidates are evaluated here. |
Shoot days run on studio equipment. Cohort rotates crew roles so every candidate directs, operates, assists and records sound at least once.
Digital
Track 02 · 21 days| Day | Focus | What you do |
|---|---|---|
| Phase 1 · Foundations — days 1–3 | ||
| 01 | AI landscape for digital teams | Map the tool landscape and set up your working stack. Data hygiene and where AI output can and cannot be trusted in commercial work. |
| 02 | Prompt systems & workflows | Reusable templates, prompt chaining and quality control. Building workflows a team can run, not one-off tricks. |
| 03 | Research foundations | Sourcing and verification. Spotting fabricated statistics and hallucinated citations before they reach a client deck. Live brief is issued today. |
| Phase 2 · Strategy & research — days 4–6 | ||
| 04 | Market & competitor analysis | Landscape mapping, competitive positioning and finding the gap worth occupying — evidenced, not assumed. |
| 05 | Audience research & segmentation | Building personas from real data rather than invented ones. Intent mapping and matching message to stage. |
| 06 | Positioning & messaging architecture | Offer definition, value propositions and messaging pillars that hold up across every channel and asset. |
| Phase 3 · Creative & content ops — days 7–10 | ||
| 07 | Copywriting at scale | Ad copy, landing pages and email. Generating variants worth testing — and cutting the ones that only look different. |
| 08 | Creative production for paid | Static and video ad variants, hook writing and platform specs. Creative as the real targeting lever. |
| 09 | Content calendars & distribution | Repurposing systems, publishing cadence and organic distribution that doesn't depend on one person's memory. |
| 10 | SEO & AI search visibility | Keyword clustering, content briefs, and optimizing to be cited by AI answer engines as well as ranked by search. |
| Phase 4 · Campaigns & funnels — days 11–14 | ||
| 11 | Funnel architecture | Mapping awareness through conversion, choosing the right page for each stage, and finding where the leak actually is. |
| 12 | Campaign setup & targeting | Objectives, audience structure and budget architecture. Why most accounts are structured to fail before a rupee is spent. |
| 13 | Conversion tracking & measurement | Event setup, attribution basics and data quality. If the tracking is wrong, every decision downstream is wrong too. |
| 14 | Landing pages & CRO | AI-assisted page build, message match and a testing plan grounded in what actually moves conversion. |
| Phase 5 · Automation & analytics — days 15–18 | ||
| 15 | Automation workflows | Connecting tools, triggers and no-code pipelines that remove the repetitive work from your week. |
| 16 | Reporting & dashboards | Live KPI dashboards and scheduled reports — reporting that runs itself instead of eating every Monday. |
| 17 | AI-assisted analytics | Reading performance data, isolating what actually moved, and separating signal from noise in small samples. |
| 18 | Optimization loop | Test design, iteration cadence and kill-or-scale decisions — with the discipline to wait for enough data. |
| Phase 6 · Delivery & playbook — days 19–21 | ||
| 19 | Stakeholder feedback round | A real review of your live project. Handling pushback, revising, and justifying the calls you made. |
| 20 | Growth playbook documentation | Turning what you built into repeatable SOPs someone else could run — the deliverable that outlasts the campaign. |
| 21 | Presentation & graduation review | Stakeholder-style presentation of results and playbook. Placement-track candidates are evaluated here. |
The live brief runs from day 3 to day 21 in parallel with teaching — every technique is applied to it the day it's taught.
Both — Combined
Track 03 · 30 days · 12 days savedThe combined track keeps the live shoot training and both live projects in full. The 12 days saved come from teaching shared foundations once and merging the modules that genuinely overlap — prompt systems, creative production and analytics — not from cutting scope.
- Days 1–3
Shared foundations
AI landscape, working stack, prompt systems and research discipline — covering both content and digital tooling in a single pass. Both live briefs are issued.
- Days 4–6
Pre-production
Concept development, scripting and story structure, storyboarding and shot-listing, look development and full shoot planning.
- Days 7–11
Live shoot training & shoot day
The complete on-set block — camera, lighting, sound, directing, and a full shoot day on your own brief with rotated crew roles. Retained in full.
- Days 12–15
Post-production
AI-assisted rough cut, generative video and cleanup, voice, music and sound design, colour and finishing.
- Days 16–18
Branding & packaging
Brand identity, voice and content pillars, multi-platform packaging and thumbnail systems.
- Days 19–21
Strategy & positioning
Market and competitor analysis, audience segmentation, offer and messaging architecture — applied to the digital brief.
- Days 22–25
Campaigns, funnels & tracking
Funnel architecture, campaign setup, conversion tracking and measurement, landing pages and CRO.
- Days 26–28
Automation, analytics & optimization
Automation workflows, live dashboards, AI-assisted analytics and the optimization loop on real campaign data.
- Days 29–30
Combined delivery & portfolio
Final polish on both deliverables, combined presentation, portfolio reel and growth playbook packaging, cross-review of how the two disciplines connect, graduation review.
Placement track
Placement support is reserved for top-performing candidates — evaluated against their live project work, not attendance. This is placement support, introductions to studios actively hiring, not a guaranteed job offer.
This is a merit-based pipeline, not a bulk placement guarantee. Placement support is offered to top performers on the placement tier; it is not a guaranteed job offer.
Apply for the next cohort
Cohorts are capped at 8–12 seats so the hands-on coaching actually holds. Tell us which track you're after and we'll send you fees, dates and the application steps.
Industry Ready · Content
21 days including 5 days on set. For creators, filmmakers and studio teams.
Industry Ready · Digital
21 days. For growth, marketing and production-ops teams.
Industry Ready · Full Stack
30 days. Both tracks, shoot training retained in full.
Hiring studios
Want to hire from a trained pipeline, or send your team? Talk to us directly.
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